Cheret was a leading lithographer and set up his own shop, specializing
in posters in 1866. In 1881 this shop became the Imprimerie Chaix
publishers of Les
Maitres de l'Affiche.
He did commercial graphics, paintings, tapestry cartoons, - his
posters were in a true poster style rather than imitation of oil
paintings. He was the first major poster artist to draw directly
on lithographic stone.